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HOW TO CLARIFY YOUR MESSAGE IN YOUR BUSINESS

Episode Summary

Alexi answers a question from Twitter about how to define your message when you are just starting your business.

Episode Notes

#ASKALEXI
Question from @jennifer_forster_

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“How do you define your message when you’re first starting out in business and you’re trying to figure out what your message is that you want the world to know you for...how do you do that?"

In this episode I’ll share:

• The Hedgehog concept (made famous by Jim Collins) and the three questions you can run yourself through in order to gain clarity on your messaging.
• Why a lot of entrepreneurs sell out on their “messaging” and end up screwing themselves in the long run
• One key piece of advice that is important to take on if you really want clarity on your messaging